Crafting customer insight: What we can learn from the revival of the vinyl record

The recent resurgence of the vinyl record and the proliferation of so-called craft and artisanal products offer unique opportunities to observe ongoing shifts in the contemporary consumer’s values and attitudes. In this article, we explore such thought-provoking market developments and their implications by contrasting them with the conventional understanding of markets and consumers. This understanding can lead to marketing myopia as it works from the utility-oriented assumption that what ultimately matters for both the company and the customer is cost efficiency and convenience. Against this backdrop, in this article, we discuss how market developments representing the contemporary consumer’s mindset prove valuable in creating customer insight that highlights aspects often obscured by an exaggerated focus on cost efficiency and convenience. We provide an alternative approach to evaluating markets and consumers that encourages companies to build their customer-centric market strategies around questions of context, authenticity, story, and resonance. This will help them narrow the gap between their market offerings and the actual wants and needs of their customer, and consequently allow them to revitalize their market.     

The micro-foundations of strategic ambidexterity: Chinese cross-border M&As,Mid-View thinking and integration management

Chinese cross-border mergers and acquisitions (M&As) display several unique properties in relation to the ways in which their international business operations are organised and managed. Their seemingly puzzling ‘light-touch’ integration approach can be significantly understood from a strategic ambidexterity perspective: on the one hand, the ‘light-touch’ enables the exploitation of the targets’ existing knowledge bases; on the other hand, elements of the ‘light-touch’ facilitate the exploration of the new knowledge arising from the collaboration between targets and acquirers. However, an important theoretical gap remains: why do Chinese companies deploy such a strategic ambidexterity approach in their post-acquisition integrations? This paper aims to fill this gap by proposing Mid-View thinking as a micro-foundation of strategic ambidexterity in integration management from a cultural and philosophical perspective. To illuminate our conceptualization and argument, we conducted qualitative in-depth interviews with CEOs/high-level managers of acquired German companies. Communication approach and organizational control—as two critical aspects in integration management—reveal how Mid-View thinking can serve as a micro-foundation of strategic ambidexterity. We conclude this paper by presenting its theoretical contributions, managerial implications, and future research directions.     

Can incentives mitigate student overconfidence at grade forecasts?

Research shows that college students exhibit bias in their forecasts of exam performance. Most students are overconfident in their forecasts, academically weaker students are the most overconfident, and top-performing students are underconfident. The literature identifies negative repercussions of these biases, including inadequate preparation for exams. A recurring attribute of this literature is the absence of meaningful incentives for students to forecast accurately. We implement an extra credit scheme to incentivize accurate forecasts. Depending on how forecast bias is measured, the scheme mitigates bias by top-performing students and marginally mitigates bias by other students. Our results have several implications. First, we illustrate an extra credit tool instructors can use to incentivize students to make more thoughtful assessments of their future exam performance. Second, we show how the association between incentives and forecast bias differs across student groups. Finally, we show that results in this literature are sensitive to how bias is measured.     

The challenge of articulating human rights at an LGBT ‘mega-event’: a personal reflection on Sao Paulo Pride 2017

Abstract

This paper brings together Critical Event Studies (CES) and a reflexive/narrative autoethnographic approach in order to stimulate a debate around the commodification of public space, and the management of mega-events of dissent. This is achieved using the example of the researcher’s participation in the 2017 Sao Paulo Pride. Sao Paulo Pride is one of the largest LGBT demonstrations in the world. However, corporate interests in the event have commodified dissent in order to commercialise ‘otherness’, and the city has absorbed the demonstration into its cultural offer as a global brand. The confluence of these factors produces a pattern of place dressing and erasure that depoliticise the event and undermines its capacity to effectively articulate human rights. Currently Brazil has some of the most liberal LGBT laws of any South American state, yet recently Lesbian, Gay, Bisexual and Transgender (LGBT)/Sexual Orientation and Gender Identity (SOGI) human rights have been threatened by a rapid rise in hate crime and the emergence of an evangelical Christian right in state and regional assemblies. Within such a context the need to revive the roots of Pride as an articulation of otherness that demands recognition, and as a robust defence of human rights for the LGBT/SOGI community, is more pressing than ever.     

Insider perspectives on growth: Implications for a nondichotomous understanding of ‘sustainable’ and conventional entrepreneurship

The aim of this paper is to offer an alternative to a priori theorising in research on firm-level growth and environmental sustainability. We outline an approach that combines John Shotter's phenomenology with post-hoc application of the Bourdieusian concepts of habitus, practices and social capital. This is illustrated empirically through a study conducted with a small group of Finnish entrepreneurs, which examines their lived experience of growth alongside its practical application in their ventures. The entrepreneurs' responses reveal holistic perspectives on growth that extend beyond the economic to incorporate personal commitments to norms of collectivity and well-being for themselves and others. The paper offers an exploratory but empirically grounded approach, arguing that a combination of insiders' perspectives and attention to the social embedding of economic activity challenge the dichotomous distinctions between sustainable and conventional entrepreneurship and reveal a degree of commonality that would not be evident via conventional categorisations on the basis of features such as business model type.     

科协系统开展代表履职培训的实践与思考

中国科协全国代表大会代表是中国科协联系凝聚广大科技工作者的重要纽带，通过培训提高代表履职能力和履职实效，是充分发挥代表作用、更好地服务科技工作者的一项基础性、长期性工作，已经成为科协系统联络服务代表工作的一项重要内容。本文系统总结了中国科协和地方科协开展的代表履职培训工作的基本情况，分析了培训特点、培训方式和存在的不足，在此基础上，提出科协系统加强代表履职培训的对策建议。     

The antecedents of digital collaboration through an enhanced digital platform for destination management: A micro-DMO perspective

While the tourism sector shifts towards digital transformation, Destination Management Organisations (DMOs) often struggle to adapt to their changing technological environment. This study explores the antecedents of digital collaboration and develops a framework for micro-DMOs to enhance effective destination management through digital technologies. An integrated sequential qualitative approach was adopted by conducting multi-phase interviews, in addition to designing and trialling a real-world trial digital platform. The research provides empirical evidence that digital collaboration is essential for micro-DMOs, necessitating them to transform their current “websites” into digital platforms which act as a hub for business stakeholders to actively be involved in. Antecedents of successful digital collaboration include mutuality, trust, control, and leadership which may be manifested differently from non-digital collaboration. Additionally, the study identifies three aspects for digital collaboration; marketing, networking and knowledge sharing that demands specific attention. Our results have theoretical, methodological, and practical implications for academia, industry and policymakers.     

A Typology of Communicative Strategies in Online Privacy Policies: Ethics, Power and Informed Consent

The opaque use of data collection methods on the WWW has given rise to privacy concerns among Internet users. Privacy policies on websites may ease these concerns, if they communicate clearly and unequivocally when, how and for what purpose data are collected, used or shared. This paper examines privacy policies from a linguistic angle to determine whether the language of these documents is adequate for communicating data-handling practices in a manner that enables informed consent on the part of the user. The findings highlight that corporate privacy policies obfuscate, enhance and mitigate unethical data handling practices and use persuasive appeals to increase companies’ trustworthiness. The communicative strategies identified provide starting points for redesigning existing privacy statements with a view to communicating data handling practices in a more transparent and responsible manner, laying the groundwork for informed consent.     

浙商创牌思维与品牌管理之道

本文全面总结了浙商“从无到有，从贴到创”的创牌之路，并剖析了浙商在创区域品牌、国内优秀品牌和国际品牌过程中所展现出来的独特创牌思维与品牌管理之道。     

WTO时代中国对外反倾销的特点及其思考

反倾销是世界许多国家普遍采用的一种保护国内市场和厂商的做法。中国在遭受国外反倾销的同时也拿起了反倾销的武器。通过我国对反倾销的一些数据统计,反映了中国对外进行反倾销中呈现的若干特点和趋势,说明了反倾销是维护了公平的贸易权,显著增强了国内对市场的有序竞争。为了更加完善我国对外反倾销;为了我国的正常利益,还要适当提高对反倾销的效率。